Unusual test-drive Mitsubishi
Create an emotional ad of Mitsubishi test drive for local dealer. The purpose is to cause a desire to visit the salon.
About the creation of a video
We set ourselves a task - to create the illusion of a simple test-drive, which lasts no more than an hour and is shot, like a reportage.
In fact, all the emotions and lines of the actors are prescribed, but at the same time the test drive is real and anyone can feel themselves as the main character.
Ideologically, we combined two genres: mockumentary (staging documentalistics) and feature film.
As a result: two shooting days, hundreds of takes, ten hours of material and half a terabyte of information.
By the way, in addition to movie cameras and action cameras, we used smartphones, which left us quite satisfied.